Marin Bikes
A straightforward bike eCommerce site that proves doing the basics well is your best strategy.
E-commerceHomepage
Curated
Designs
For Your Inspiration
A running collection of websites that do their job well. Real commentary on what works, why it works, and what you can steal from it.
Recent selections
These Designs Nailed It.
If you're looking for inspiration, start here. All of these didn't something well enough that I noticed them.
Formation Bio
A calm, editorial-style tech site that makes complex work feel clear, readable, and human.
TechnologyHomepage
Opal Security
A cybersecurity SaaS site that balances clarity, trust, and modern design without falling into cliché.
SaaSHomepage
SaaS Interface
A clean, no-hype SaaS gallery that proves timeless design and usability still win.
SaaSHomepage
Loyal Coffee
A brand-forward coffee site that carries its in-store identity seamlessly into the digital experience.
Food & BeverageHomepage
Hop Alley
A moody, neon-accented restaurant site that nails first impressions but plays it safe below the fold.
Food & BeverageHomepage
Whitney Museum of American Art
Trendy and modern, but the design elements are minimal enough that it highlights their exhibits.
Cultural InstitutionHomepage
The Sip
The site for a champagne membership site called The Sip.
E-commerceHomepage
Ravishing Radish
Soft product color, easy spacing, and just enough premium energy without becoming overly polished.
Food & BeverageHomepage
About DTNI
Designs that work, not just designs that impress.
Designs That Nailed It is a running collection of websites and digital experiences that do their job well. The point is not to chase visual perfection or spotlight award-winning showpieces. It’s to study the choices that make something cleaner, more trustworthy, easier to use, and more effective for the business behind it.
Let's Be Nice!
I'm critiquing work of others, and I don't ever want to say anything mean. If I hate a design, it won't make it here. The only criticisms I give are tips where I see room for improvement.
Recent Insights
Insight
The Basic Design System Your App Needs To Not Feel Random
You do not need a giant design system. You just need a tiny set of rules so your app stops feeling like twelve different products.
Insight
What Is The Best Font For A Website?
There is no magic font, but there are clear rules for choosing web fonts that are readable, fast, and actually fit the site.
Insight
What Makes A Website Look Trustworthy
Trust is not just about pretty design. It is about whether your site feels real, safe, and reliable to an actual human.
Work With Alex
Need a sharper site, clearer direction, or both?
I help businesses improve websites and digital experiences through strategy, structure, messaging, SEO insight, and technical execution. The same lens I use to study strong design on DTNI (clarity over decoration, hierarchy over noise, and decisions tied to outcomes) is the lens I bring to client work.
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