Wulf's Fish
A clean, brand-driven seafood eCommerce site that balances selling with trust-building content.
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Curated
Designs
For Your Inspiration
A running collection of websites that do their job well. Real commentary on what works, why it works, and what you can steal from it.
Recent selections
These Designs Nailed It.
If you're looking for inspiration, start here. All of these didn't something well enough that I noticed them.
About DTNI
Designs that work, not just designs that impress.
Designs That Nailed It is a running collection of websites and digital experiences that do their job well. The point is not to chase visual perfection or spotlight award-winning showpieces. It’s to study the choices that make something cleaner, more trustworthy, easier to use, and more effective for the business behind it.
Let's Be Nice!
I'm critiquing work of others, and I don't ever want to say anything mean. If I hate a design, it won't make it here. The only criticisms I give are tips where I see room for improvement.
Recent Insights
Insight
The Basic Design System Your App Needs To Not Feel Random
You do not need a giant design system. You just need a tiny set of rules so your app stops feeling like twelve different products.
Insight
What Is The Best Font For A Website?
There is no magic font, but there are clear rules for choosing web fonts that are readable, fast, and actually fit the site.
Insight
What Makes A Website Look Trustworthy
Trust is not just about pretty design. It is about whether your site feels real, safe, and reliable to an actual human.
Work With Alex
Need a sharper site, clearer direction, or both?
I help businesses improve websites and digital experiences through strategy, structure, messaging, SEO insight, and technical execution. The same lens I use to study strong design on DTNI (clarity over decoration, hierarchy over noise, and decisions tied to outcomes) is the lens I bring to client work.
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