Somni

Why I Like This Site

This homepage is literally divided into chapters, and you scroll through in one smooth animation. If you're looking for a restaurant that will offer an exceptional experience, the website is a good indication this is the one.

Restaurant websites are often boring and not updated. I get it that it's a competitive industry with tight margins, but we live in a digital world.

I thought this one looked cool and gave a hint of what was to come when it loaded, and then it went above and beyond when I scrolled.

Words don't really do it justice. You should just go check it out.

Layout and Flow

The structure is built entirely around the scroll experience. Each chapter flows into the next with intentional pacing and animation that feels cinematic.

It's not just showing you information—it's giving you a preview of the experience you'll have at the restaurant. The design itself becomes part of the brand promise.

What I'd Steal From This

• Using the website as a preview of the actual experience, not just an info portal.
• Building a chapter-based narrative structure that unfolds through scrolling.
• Committing to a cinematic, immersive approach when it aligns with brand positioning.
• Designing for your ideal customer instead of trying to please everyone.

What I'm Not Crazy About

The only downside to a site like this is some people get annoyed. When they're just looking for the phone number or something, they get mad at all the weird scrolling and interactions.

But there are two arguments why Somni rightfully shouldn't care:

1. Google will give you their number
2. This is a more exclusive place. If you have to work for it just to get in the door, that adds to the whole thing

Sometimes friction is a feature, not a bug. Especially when exclusivity is part of the brand.