Baboon To The Moon

Why I Like This Site

I'm going to come right out and say it: this site isn't my style.

But that's kind of the point. Their name is Baboon To The Moon, after all. Before I even opened it, I knew the site wouldn't disappoint. They were going to be unapologetically who they are.

And they are. It's wild. All of it is wild. The colors. The photos. The fonts. The bright scrolling elements. The videos practically flying out of the screen.

It feels like a baboon made this site (I mean that as a compliment). I've barely looked at any of it, and I can already totally understand their brand.

Layout and Flow

The structure is designed to overwhelm you in the best way. Everything is loud and energetic, which matches the brand personality perfectly. There's motion everywhere, bright colors at every turn, and a pace that doesn't let you settle.

It's not trying to be subtle or refined. It's trying to make an impression fast, and it does. The hierarchy is less about guiding you gently and more about throwing everything at you at once. And somehow, it works.

What I'd Steal From This

• Committing fully to a bold brand identity instead of playing it safe.
• Using every design element (color, type, motion, imagery) to reinforce one clear personality.
• Making brand understanding instant, even if the style isn't for everyone.
• Taking a creative risk that gets attention instead of blending in.

What I'm Not Crazy About

The whole sensory overload thing is likely to scare some people away. That's probably a risk this brand should take (they likely get more attention from being wild than they'd lose from being too much). But, it's always worth thinking about. If you commit this hard to one aesthetic, you're definitely narrowing your audience. In this case, it feels intentional. Just make sure that tradeoff is one you're willing to make.